6/21/2023 0 Comments Jordan fragment 1Nike made him the face of its growing presence in basketball, and gave him his own sneaker line-called Air Jordan. The outcome of this collaboration was the Jordan 1 High OG SP Fragment Design x Travis Scott fragment with a distinctive inverted Swoosh in contrasting. He was paid more than any other athlete with a sneaker endorsement at the time. Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. About this product The Fragment Design x Travis Scott x Air Jordan 1 Retro Low released as part of a collaboration with the Houston rapper and Japanese imprint. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other. He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. In the case of Jordan Brand, Travis Scott and Hiroshi Fujiwara's Fragment Design, it was a case of three masterminds coming together to collaborate on not just any Air Jordan, but the beloved Air Jordan 1a model both the Houston rapper and the Japanese designer have tapped for past Jordan Brand link-ups. It seems strange today, but at the time, Michael Jordan hated Nike-so much so that he refused to take a meeting with them. The fragment design x Air Jordan 1 is a collaboration between Jordan Brand and Hiroshi Fujiwaras label fragment design. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. Jordan had just come off a stellar college basketball season at the University of North Carolina. As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
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